When it comes to websites and apps, good typography is more than just a pretty typeface. Letting has to be highly readable – and scannable – while providing a solid visual connection to the content.

Readability
One of the first things to consider when selecting a font to use for your website is readability. Can you easily comprehend this font? It is so essential that your text is easily read through or users just won’t bother to read it at all.

Avoid using typefaces in the script, novelty or blackletter categories. Just don’t do it. They are hard to read and scan through generally.

Once you are able to find the right typeface, users will be able to easily scan through the information you present to them.

Leave room in between lines of text! (Use line-spacing)
Line spacing may seem like a very small factor to consider when it comes to creating web content but it is quite important for your user experience.

The amount of space you should leave is dependent on a few variables:

  • Text Size
    Amount of text
    Lettering Style
    Screen Width

There is no real rule on how much space to leave but playing around with these variables until you see something that looks uniform.

Rounded lettering.
When choosing your typeface, a good tip to know is that big round letters are easier to read than smaller squared letters. This is also true for letters with large bowls. Tightly packed, condensed typefaces tend to be a lot harder to read.

Limit typeface Usage
Don’t go too overboard with fonts! Two fonts maximum is way more than enough to give your page an interesting look without overwhelming the user. Same can be said for size. Don’t be using a bunch of different sizes in your text. Makes it harder for the development and doesn’t look good to the eye either.