The content you produce for your company’s website must have these three important qualities in order to be received well by your users. It must be;
If you’re posting your content straight to your social media make sure not to write out long essays, this is what your blog is for. Generally, the best way is to make a blog post on your website designed to be shared on your social media pages. Write a few lines detailing what the content you’re showing. This is just enough information to give the readers a curiosity to read more, therefore, making the link clickable (but not click bait!). Make sure the information you put out on social media platforms is kept short – giving your readers a taste for more content.
The key to creating searchable content is keywords for SEO. Highlight a few keywords that are relevant to the content you make and your brand. Producing new content regularly and ensuring that it is linked and tagged with your keyword will drive search engines to your site.
Make sure any content that your produce online is made to be shareable. Including like buttons with any relevant content is useful as people who enjoy or find your content useful can easily share it on their various social platforms. Sharing is the way content goes viral and gets seen by a wider audience. It is a way to expand your brand out into the vast web!